It’s holiday time, Reader! ‘Tis the season for jingle bells, hot booze (I ❤️ mulled wine), Christmas cover songs that make you ask “Why?” and realizing that putting up a Christmas tree in a house with a kitten was a terrible, terrible idea.

If you’re like me, you love giving gifts as much as you love getting them. You know there’s nothing better than carefully picking out the perfect present for a loved one, then seeing the look on their face when they open it, and knowing you NAILED IT.

You also know how it feels to watch someone open that “perfect” gift, pause a little too long, and say, “Oh…cool…Thanks.”

Womp-womp.

The same thing can happen when we create a podcast to reach a specific audience. Sometimes, it’s exactly what they want and how they need to hear from you, and they’ll download every episode like they’re opening the perfect gift.

Sometimes, a podcast isn't the best fit for your target listenership, even though it might be a great fit for you.

There are a few easy questions you can ask yourself that’ll tell you exactly whether or not a podcast is the perfect gift for them, and I’ve laid them all out in a new article, “Give the People What They Want!: How to Know if a Podcast is Right for Your Audience.”

​Read the article to find out:

• The one thing your ideal listener must already do before you make a podcast for them
• Understanding how your message/brand/product/story will translate via audio
• What Atticus Finch can teach us about effective podcasting (and pretty much everything)

Best of all, you’re going to walk away from today’s post knowing exactly how to match your ideal listener’s habits, lifestyle and needs to give your podcast the highest chance of success.

​Enjoy! Gotta go, the kitten’s back in the tree.

Cookies and chaos,

PS. If these emails keep going into your Junk or Promotions tab, do me a favor and yoink it over to your Primary inbox, or add this email address to your contacts.